It has been reviewed & published by the MBA Skool Team. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. (2015, April 13). Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The Utilities theme has 30 constituents at this time. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Share. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. The rivals' competition put Xiaomi under pressure. The top 10 competitors average 59.1B. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Sophisticated investors, who have witnessed. Samsung held a 18% market share, with Apple making up the top three with 14%. This is another important aspect of Xiaomi business strategy. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Continue reading more about the brand/company. Xiaomi is one of the biggest high tech companies of China. Below are the top 14 competitors of Xiaomi: 1. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. 4. Tony Chen founded Oppo in 2001. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. This article has been researched & authored by the Content & Research Team. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Xiaomi business strategy can be classified as cost leadership. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Leo Sun has no position in any stocks mentioned. Lenovo 13. Xiaomi, by comparison, still generates about 90% of its sales from China. Company This article has been researched & authored by the Content & Research Team. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Oppo 4. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. To make the world smarter, happier, and richer. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Apple 2. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. enjoy smart technology closer to your life. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Xiaomi uses mono-segment and imitative types of positioning. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. . Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Include latest OS with regular updates. Lava4. Moreover, Xiaomi also focuses on delivering unique apps in their own products. ET Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. Top Apple Competitors. Have you found what you were looking for? So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Plot and analyze your portfolio and positions against risk-return landscape of the market. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Xiaomi always had a way to check all the products of these competitors. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. By understanding Xiaomi Corp's . Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. This category only includes cookies that ensures basic functionalities and security features of the website. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. From start-ups to market leaders, uncover what they do andhow they do it. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. The primary goals of a competitor analysis . Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. This Super AMOLED display has a max refresh rate of 90Hz. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. The threats for any business can be factors which can negatively impact its business. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Low profit margin 2. That is Xiaomi's IoT ecosystem, COMPETITOR ANALYSIS. devices. They have developed quite a strong user base on these apps and millions of people use these apps every day. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Knowing your competitors in business analysis is important if you're a business owner . Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . 2. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. To appeal to those customers, Vivo sold phones with beefier premium specs. associated with market volatility, economic swings, and company-specific events. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. *Average returns of all recommendations since inception. 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